About Us

Contact Information
Generations Fertility Care
2365 Deming Way
Middleton, WI 53562
(608) 824-6160
(888) 474-3933

Our Doctors: Among the Nation's Leaders

Specialists at Generations Fertility Care in Madison, Wisconsin offer the latest technology and compassionate, personalized care to assist couples who wish to become parents.


UW Health has provided Reproductive Endocrinology and Infertility care to people from all parts of the country since 1974. It was the first program in Wisconsin and the fifth in the United States to offer In Vitro Fertilization (IVF).

In July 1984, the first IVF baby in Wisconsin was born resulting from fertility therapy performed at the University of Wisconsin. From the beginning of Assisted Reproductive Technology, the University of Wisconsin has been at the forefront of science and continues to be a leader today.


In September 2010, Generations Fertility Care opened a new private office. In addition to continuing high success rates for our patients, we look forward to providing even more convenient services through these new facilities, a more accessible and empathetic team and ongoing competitive pricing. Our state-of-the-art facility features the Garden of Giving, an indoor/outdoor garden for patients.

Our expert team of endocrinologists, clinical psychologist, embryologists, genetic counselor and nursing support staff are among the finest in the country. As a team, they offer the full complement of fertility and reproductive medical treatment combining the latest reproductive technologies with the highest standards of patient care.


After careful examination, our nationally recognized fellowship-trained specialists recommend the latest reproductive technologies and procedures to optimize the chances of conception.


In addition, our faculty physicians provide expertise in the surgical correction of congenital anomalies of the reproductive tract, microsurgery of the fallopian tubes and laser ablation of endometriosis. Complete evaluation and treatment of male infertility is also available, as are physicians specializing in urology surgery for both sexes.


Faculty physicians also offer evaluation and treatment for recurrent pregnancy loss and endocrine problems in women, such as menstrual irregularities, endometriosis, pituitary tumors, hirsutism and premenstrual syndrome.


We work with you every step of the way, ensuring that you have the knowledge and support to make decisions in your care.


Generations Fertility Care is a joint venture of UW Health and UnityPoint Health-Meriter, with each owner setting high standards for patient care and safety in Wisconsin's greater Madison area and beyond.