Wisconsin Registry Goes Mobile

Wisconsin Registry Goes Mobile

Introduced on September 5, new mobile technology now makes it easier than ever to register as an organ, tissue and eye donor in Wisconsin.


The technology detects the type of device the person is using and automatically routes him or her to the mobile site (if they're using a smart phone) or the full web site (if they're using a computer or tablet.)


Wisconsin is the fourth state to introduce mobile technology for online donor registration. With more people using their mobile devices to browse the internet and conduct business- smart phones and tablets account for about 20 percent of web traffic in the U.S. and Canada- this technology is the next best step to help more people register online.


The technology was created by the Department of Health Services (DHS), including staff of the Bureau of Information Systems and Martha Mallon, Division of Public Health, Bureau of Community Health Promotion. The DHS Office of Legal Counsel reviewed the mobile site, and IT consult was provided by University of Wisconsin DoIT staff members.


"The Department is thrilled to launch the mobile site for the Wisconsin donor registry," said Mallon. "The launch of this site makes the donor registry much more mobile-friendly, and is part of our efforts to make it easier for Wisconsin residents to register to be organ, tissue, and eye donors."


The UW Health OPO will introduce the mobile site at the October 20 UW Badger football game. "We hope that thousands of fans will pull out their phones and register right away," said Trey Schwab, Outreach Coordinator at the UW OPO.


A QR code was also created and will be printed on educational materials.


"By creating these two new technologies, our hope is that we will reach thousands of people who support donation, who have not yet taken the step to legally authorize donation by registering at the Donate Life Wisconsin/Donor Registry," said Mallon.