American Family Children's Hospital

UW Health Optical Shops

UW Health Eye Clinics are the ideal solution for your complete eye care needs.


In addition to the professional, comprehensive eye care services we provide, UW Health Optical offers a wide selection of competitively priced frames and lenses conveniently located at each eye clinic.


Whether you are looking for prescription glasses, sunglasses, contact lenses, specialty lenses or sport/safety goggles, UW Health Optical can turn your vision prescription into the perfect eyewear fit for you. Our board-certified opticians are part of UW Health's eye care team and work with your doctor to ensure you achieve the best possible vision with your new eyewear. They will help you find the right shape, style and colors that are best matched for you.


News: A Closer Look at Ordering Eyeglasses Online


Optical Shop Locations and Hours


UW Health Optical Madison Eye Associates

780 Regent Street, Suite 306, Madison

(608) 251-7286

Mon, Wed, Thu 8am-5:30pm

Tue, Fri 8am-5pm

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UW Health Optical East 

5249 East Terrace Drive, Madison

(608) 265-1203

Mon-Fri 8am-5pm



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UW Health Optical West

451 Junction Road, Madison

(608) 265-7731

Mon-Thu 8am-5:30pm

Fri 8am-5pm


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UW Health Optical University Station

2880 University Avenue, Madison

(608) 263-7480
Contact lenses: (608) 262-3824

Mon, Tue 8am-5pm

Wed-Fri 8am-5:30pm


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UW Health Optical Deming Way

2349 Deming Way, Suite 200, Middleton

(608) 824-3931
Contact lenses: (608) 842-3931

Mon, Tue, Thu, Fri 8am-5:30pm

Wed 8am-7pm

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Our Offerings


We carry a large variety of frames; designer, new trends, popular styles and brand names such as adidas, BCBG, Cole-Haan, Gucci, Juicy Couture, Kate Spade, Maui Jim, Michael Kors, Nike, Silhouette and many more.



We offer high quality, digitally crafted leading brands and specialty lenses, including Crizal®, Transitions®, Varilux® and more.



We offer all disposable, RGP and specialty lenses at competitive prices. Most are also available to order online.


Special Sales and Children's Packages

Girl wearing glasses

We offer a variety of specials including value packages, premium packages, insurance discounts, multiple pair discounts, spring and fall trunk show specials and more. We also carry eyewear options for children, with all of the service guarantees as listed above. These eyewear options are substantially discounted from regular pricing and available to those 17 years old or younger.

Eyeglass Care Tips

The proper way to clean your eyeglasses is to spray the lenses with eyeglass lens cleaner and gently wipe them dry using a soft cotton or microfiber cloth. If your lenses are exceptionally dirty, rinse them under cool water before spraying with eyeglass lens cleaner. Do not use any paper products to dry or clean your lenses. Do not use household cleaners as they contain harsh chemicals that can harm your eyeglass lenses.

UW Health Optical No-Risk Guarantee

Prescription: Your new glasses are guaranteed to be made accurately according to the prescription provided to you by your eye doctor. If your doctor needs to make adjustments to your prescription, we will remake your lenses for you at no additional charge up to 90 days (6 months for post cataract patients) from your original exam date.


Frame and lenses: Your new glasses have a 1-year warranty from the date your order is placed. If your frame or lenses are defective or become damaged within the warranty period, we will replace it, once, at no charge. Original frame and /or lenses must be surrendered at time of exchange. This guarantee does not cover loss or abuse.


Service: We will provide frame adjustments and minor repairs including screw and nose pad replacement for the life of your new glasses.


Refunds: Any refunds or exchanges available within 30 days from date of your order.