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UW Health SMPH
American Family Children's Hospital

UW Health Optical Shops

Each UW Health optical shop offers an array of eye care services, including:
  • Competitive pricing
  • Free adjustments and cleaning of your eye glasses
  • A large selection of quality brand name and designer frames
  • Great selection of children's eyewear
  • Sport glasses, readers, and sunglasses
  • High quality ultra-thin lenses and progressive bifocals
  • Contact lenses
  • ABO certified opticians
  • Outside prescriptions filled
  • Our Optical Shop prescription, frame, lenses, service and refund guarantees
You can bring your prescription from any qualified eye care specialist (ophthalmologist or optometrist) to our optical shops. We accept most insurance plans and look forward to serving you.

Optical Shop Locations and Hours


Optical Shop Location Contact
UW Health Optical
Madison Eye Associates
780 Regent Street, Suite 306,
Madison | Map
(608) 251-7286
Hours: 8am-5:30pm Monday, Wednesday and Thursday; 8am-5pm Tuesday and Friday. 
UW Health Optical East
5249 East Terrace Drive
Madison | Map 
(608) 265-1203
Hours: 8am-5pm Monday through Friday
UW Health Optical West
451 Junction Road
Madison | Map 
(608) 265-7731
Hours: 8am-5:30pm Monday through Thursday; 8am-5pm Friday. 
UW Health Optical
University Station
2880 University Avenue
Madison | Map 
(608) 263-7480
Contact lenses: 262-3824
Hours: 8am-5pm Monday and Tuesday; 8am-5:30pm Wednesday through Friday.
UW Health Optical Deming Way
2349 Deming Way, Suite 200
Middleton | Map 
(608) 824-3930
Contact lenses: 824-3931
Hours: 8am-5:30pm Monday, Tuesday, Thursday and Friday; 8am-7pm Wednesday. 

Buying Glasses

UW Health Eye Care and Optical Shops: Woman with glasses 

UW Health Optical Shops offer a wide selection of competitively priced frames and lenses. Whether you are searching for designer frames, traditional frames, specialty lenses like reading glasses and bifocals, prescription sunglasses or sport/safety goggles, UW Health Optical Shops can turn your vision prescription into the perfect eye wear fit for you. Our ABO-certified opticians are part of UW Health's eye care team and work with your doctor to ensure you achieve the best possible vision with your new eye wear.


Our Optical Shops Guarantee

  • Prescription: Your new glasses are guaranteed to be made accurately according to the prescription provided to you by your eye doctor. If your doctor needs to make adjustments to your prescription, we will remake your lenses for you at no additional charge up to six months from the date of your original order.
  • Frame: Your new eyeglass frame is guaranteed for one year from the date of your order. Should you accidentally break your frame within the warranty period, we will replace it, once, at no charge. The original frame must be surrendered at the time of replacement. This guarantee does not cover loss or abuse.
  • Lenses: Your new lenses are guaranteed for one year from the original date of your order. Should the lenses become scratched within the warranty period, we will replace them, once, at no charge. If the lenses have anti-reflective coating, they are guaranteed for two years from the original date of your order. We will replace them, once, at no charge. Original lenses must be surrendered at time of exchange. This guarantee does not cover loss or abuse.
  • Service: We will provide frame adjustments and minor repairs including screw and nose pad replacement for the life of your new glasses.
  • Refund: Any refunds or exchanges must be made within 30 days from date of your order.

Children's Packages

  • Girl wearing glassesSingle Vison: $130
  • Bifocal: $160
  • Progressives: $260
  • Select frames including: New Balance, Kids New Balance, Levis, Wildflower, Wildflower Girls, Nickelodeon, Hello Kitty, Callaway Juniors, RealTree, Jill Stuart, The Wiggles, Cantera and Hot Kiss.
  • Find a frame not in these collections, and children 12 and under get 30% off the complete pair as well as any other add-ons.
  • Includes Digital or Traditional SV lenses
  • Includes Poly or Trivex lenses (100% UV protection and two-sided, scratch-resistant coating)
  • Two-year frame and lens warranty (from original order date)
  • And a free collapsible water bottle

Eyeglasses Care Tips

  • The proper way to clean your eyeglasses is to spray the lenses with eyeglass lens cleaner and gently wipe them dry using a soft cotton or microfiber cloth.
  • If your lenses are exceptionally dirty, rinse them under cool water before spraying with eyeglass lens cleaner.
  • Do not use any paper products to dry or clean your lenses.
  • Do not use household cleaners because they contain harsh chemicals that can harm your eyeglass lenses.