Specialists in child health advocacy and kids' safety

COVID-19 Update: To protect the health and safety of everyone in our community, the American Family Children’s Hospital Safety Center is closed for walk-in purchases until further notice. During this time items can be purchased remotely and scheduled for no-contact pick-up.

View the catalog (pdf)

To order, call (608) 890-8041 or email safety@uwhealth.org. Staff are also available for consultation and education. Due to heavy demand, you may need to leave a message and staff will respond as quickly as possible. For more information about UW Health's COVID-19 response, please visit coronavirus.uwhealth.org

The goal of the Safety Center at American Family Children's Hospital is to offer a variety of child safety products and injury prevention education materials to families at the Children's Hospital and throughout Wisconsin. At the Safety Center, you can shop for products, receive educational materials and ask our trained staff questions about child safety. Most items are less expensive than at local retailers.

This unique Safety Center serves as a resource for all Wisconsin families.

Child safety is important

Unintentional injuries are the leading cause of death to children ages 14 and under. With education and properly used child safety products, injuries are preventable. At the Safety Center, parents and families have an opportunity to practice using different types of safety products. Brochures on preventing childhood injury are also available to families. Let us help you prevent injuries to your child.

Safety products

Safety products for all budgets

The Safety Center offers a variety of child safety products at a low cost, including the following items:

  • Bike and ski helmets

  • Child safety seats, including booster seats 

  • Safety gates 

  • Smoke and carbon monoxide detectors

  • Outlet plugs 

  • Furniture straps 

  • Drawer latches and cabinet locks 

  • Gun locks 

  • Secure Solutions Childproofing Kit

Staff at the Safety Center is trained to teach to you how to properly install and use safety products. Staff is also available to answer your general questions about preventing childhood injury.

Safety products make great gifts

If you know expecting parents, or have children of your own, the Safety Center offers safety products at prices lower than you'll find in stores. For the next baby shower gift, consider a diaper bag filled with safety items and a guide to help parents keep their new baby safe. Car seats, helmets, smoke detectors are just a few of the items available at low cost. And look for special items throughout the year, including an Easter basket bike helmet filled with goodies and more.


Questions? Just ask

Please do not hesitate to ask Safety Center staff any questions you might have about child safety. Here are the answers to some of our most frequently asked questions.

Safety Center staff can help you to determine which products are appropriate for your child.

Our trained staff will walk you through the proper installation and maintenance of safety products. You can even try some products right in the Safety Center.

We make every effort to offer safety products at the lowest possible cost. You will find most items are less expensive than at local retailers.

Yes, please discuss your child’s needs with our Safety Center staff. We promote safety for all children.


Find us at the American Family Children's Hospital

Due to COVID-19 precautions, the Safety Center is closed to walk-ins at this time. The Safety Center is located in the lobby of American Family Children's Hospital, however the hours of the Safety Center are different from those of the hospital.

The Safety Center is open via phone and email only: Monday-Friday, 9 a.m. - 4:30 p.m.

  • American Family Children's Hospital
    American Family Children's Hospital
    American Family Children's Hospital
    • 1675 Highland Ave. / Madison, WI
    • (608) 263-7337
    • Open now
    • Offering your child the most advanced medical care directed by University of Wisconsin pediatricians – all in a state-of-the-art, family-friendly facility with lots of cozy amenities.

      View hours, services and more


Listen up and help keep kids safe

Learn about the Safety Center at American Family Children's Hospital and get some tips to help keep kids safe by listening to these brief audio clips.

How to prepare old car seats for recycling

American Family Children's Hospital Safety Center and Safe Kids experts talk about keeping kids safe in the car.