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Specialists in child health advocacy and kids' safety
COVID-19 update: To protect the health and safety of everyone in our community, the Safety Center is closed for walk-in purchases until further notice. During this time, items can be purchased remotely and scheduled for no-contact pick-up.
The goal of the Safety Center is to offer a variety of child safety products and injury prevention education materials to families at American Family Children's Hospital and throughout Wisconsin. At the Safety Center, you can shop for products, receive educational materials and ask our trained staff questions about child safety. Most items are less expensive than at local retailers.
This unique Safety Center serves as a resource for all Wisconsin families.
Child safety is important
Unintentional injuries are the leading cause of death to children ages 14 and under. With education and properly used child safety products, injuries are preventable. At the Safety Center, parents and families have an opportunity to practice using different types of safety products. Brochures on preventing childhood injuries are also available to families. Let us help you prevent injuries to your child.
Safety products for all budgets
The Safety Center offers a variety of child safety products at a low cost, including the following items:
Bike and ski helmets
Child safety seats, including booster seats
Smoke and carbon monoxide detectors
Drawer latches and cabinet locks
Secure Solutions Childproofing Kit
Staff at the Safety Center is trained to teach to you how to properly install and use safety products. Staff is also available to answer your general questions about preventing childhood injury.
Safety products make great gifts
If you know expecting parents, or have children of your own, the Safety Center offers safety products at prices lower than you'll find in stores. For the next baby shower gift, consider a diaper bag filled with safety items and a guide to help parents keep their new baby safe. Car seats, helmets, smoke detectors are just a few of the items available at low cost. And look for special items throughout the year, including an Easter basket bike helmet filled with goodies and more.
Questions? Just ask
Please do not hesitate to ask Safety Center staff any questions you might have about child safety. Here are the answers to some of our most frequently asked questions.
Safety Center staff can help you to determine which products are appropriate for your child.
Our trained staff will walk you through the proper installation and maintenance of safety products. You can even try some products right in the Safety Center.
We make every effort to offer safety products at the lowest possible cost. You will find most items are less expensive than at local retailers.
Yes, please discuss your child’s needs with our Safety Center staff. We promote safety for all children.
Find us at the American Family Children's Hospital
Due to COVID-19 precautions, the Safety Center is closed to walk-ins at this time. The Safety Center is located in the lobby of American Family Children's Hospital, however the hours of the Safety Center are different from those of the hospital.
The Safety Center is open via phone and email only: Monday-Friday, 9 a.m. - 4:30 p.m.
American Family Children's Hospital
- 1675 Highland Ave. / Madison, WI
- (608) 263-7337
- Open now
Offering your child the most advanced medical care directed by University of Wisconsin pediatricians – all in a state-of-the-art, family-friendly facility with lots of cozy amenities.View hours, services and more
Listen up and help keep kids safe
Learn about the Safety Center at American Family Children's Hospital and get some tips to help keep kids safe by listening to these brief audio clips.