Specialists in child health advocacy and kids' safety

COVID-19 update: To protect the health and safety of everyone in our community, the Safety Center is closed for walk-in purchases until further notice. During this time, items can be purchased remotely and scheduled for no-contact pick-up.

The goal of the Safety Center is to offer a variety of child safety products and injury prevention education materials to families at American Family Children's Hospital and throughout Wisconsin. At the Safety Center, you can shop for products, receive educational materials and ask our trained staff questions about child safety. Most items are less expensive than at local retailers.

This unique Safety Center serves as a resource for all Wisconsin families.

Child safety is important

Unintentional injuries are the leading cause of death to children ages 14 and under. With education and properly used child safety products, injuries are preventable. At the Safety Center, parents and families have an opportunity to practice using different types of safety products. Brochures on preventing childhood injuries are also available to families. Let us help you prevent injuries to your child.

Safety products

Safety products for all budgets

The Safety Center offers a variety of child safety products at a low cost, including the following items:

  • Bike and ski helmets

  • Child safety seats, including booster seats 

  • Safety gates 

  • Smoke and carbon monoxide detectors

  • Outlet plugs 

  • Furniture straps 

  • Drawer latches and cabinet locks 

  • Gun locks 

  • Secure Solutions childproofing kit

Staff at the Safety Center are trained to teach to you how to properly install and use safety products. Staff also are available to answer your general questions about preventing childhood injuries.

Safety products make great gifts

If you know expecting parents, or have children of your own, the Safety Center offers safety products at prices lower than you'll find in stores.

For the next baby shower gift, consider a diaper bag filled with safety items and a guide to help parents keep their new baby safe. Car seats, helmets, smoke detectors are just a few of the items available at low cost. And look for special items throughout the year, including an Easter basket bike helmet filled with goodies and more.


Questions? Just ask

Please don't hesitate to ask Safety Center staff any questions you might have about child safety. Here are the answers to some of our most frequently asked questions:

Safety Center staff can help you to determine which products are appropriate for your child.

Our trained staff will walk you through the proper installation and maintenance of safety products. You can even try some products right in the Safety Center.

We make every effort to offer safety products at the lowest possible cost. You will find most items are less expensive than at local retailers.

Yes, please discuss your child’s needs with our Safety Center staff. We promote safety for all children.

Smiling child with signing UW Health Kids
UW Health Kids
Our pediatric experts have served the special needs of children for more than 100 years. We focus on each child’s unique needs and offer social and emotional support to help you and your child face even the most complex condition. Our long history includes the creation of medical advances that save lives around the world. Together, we get your child back to health and enjoying being a kid.


Find us at the American Family Children's Hospital

Find us at the American Family Children's Hospital

The Safety Center is located in the lobby of American Family Children's Hospital. Before stopping by, please contact the Safety Center to schedule an appointment to visit or make sure one of our staff educators will be there when you intend to come. Often our team is providing safety checks or education at events in the community.

Contact us at (608) 890-8041 or safety@uwhealth.org.


    How to prepare old car seats for recycling

    Nicole Vesely, the Safe Kids Coordinator at American Family Children's Hospital, shows you how to recycle a car seat.