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American Family Children's Hospital

Orangetober Campaign Helped Increase Donor Registrations

Ripple Effect


Help Spread the Message of Organ, Tissue and Eye Donation Through OrangetoberA big thank you goes out to all those who helped make UW Organ and Tissue Donation's (UW OTD) first-ever Orangetober campaign a success.


The goal of the campaign was to double the average number of donor registrations in October from 50,000 to 100,000. Orangetober efforts produced 1,817 online registrations in October, which is 200 more than in April (Donate Life Month) and 300 more than October 2012. Nearly 59,000 people registered at the Department of Motor Vehicles in October. In 2013, the average number of people who registered as a donor at the DMV each month increased to almost 57,000.


To promote Orangetober, UW OTD asked hospital CEOs to send an email to their staff asking them to go online to register at the Donate Life Wisconsin/Donor Registry. Members of Donate Life Wisconsin sent letters and certificates of appreciation signed by the president of Donate Life Wisconsin to each DMV location. A press release was sent statewide, announcing that the state registry had reached 2 million registered organ donors. UW OTD provided an online tool kit that supporters could use to reach out to their friends through social media and e-cards.


Because the campaign was successful in increasing awareness, providing education and increasing the number of registered donors, UW OTD plans to continue Orangetober in 2014. In the meantime, UW OTD is gearing up for its next big organ donor registration push — National Donate Life Month in April.