Learning the Lingo: DLW and YIW

Are you curious about the difference between Donate Life Wisconsin and Yes I Will Wisconsin? One is an organization and one is a campaign.


Donate Life Wisconsin


Donate Life WisconsinDonate Life Wisconsin (DLW) is a not-for-profit organization that serves as the official organ, tissue and eye donation representative for the state of Wisconsin.


Members of the DLW organization include the state’s two organ procurement organizations, four tissue recovery agencies, the Lion’s Eye Bank, four transplant centers, the National Kidney Foundation of Wisconsin, the American Liver Foundation and the Wisconsin Department of Health Services. Three additional representatives of DLW include a donor family member, organ transplant recipient and living donor. Members work together to educate the citizens of Wisconsin about organ, tissue and eye donation and the Wisconsin Donor Registry.


DLW meets every other month to share expertise and data, plan education and awareness events and discuss ways to represent Wisconsin at national Donate Life America education events and how to work with the media to promote donation. Current efforts include a partnership with the Department of Motor Vehicles, outreach to faith communities, National Donate Life Month activities and support work for the Wisconsin donor registry.


Yes I Will Wisconsin


The Donate Life Wisconsin/Donor Registry is the marketing/public relations campaign that was initially created to introduce and fill the Wisconsin donor registry and promote the NKF U.S. Transplant Games when they were held in Madison in 2010. Featuring a strong “Yes” message and Wisconsin’s well-known orange donor dot, the campaign includes print, online and electronic media. Tips, materials and downloadable logos for the YIW campaign are available on our online donation promotion toolkit. The campaign has proven successful, with more than 1.7 million people registered as donors since the online registry opened on March 29, 2010. But, there is more work to do so the campaign continues to promote this life-saving mission.