Go Orange Day a Success

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Go Orange Day 2016

It was hard to miss the orange on Oct. 10 as UW Health, the University of Wisconsin-Madison and social media aficionados all mobilized to promote organ donation. Go Orange Day 2016 was a flurry of activity:

  • On social media, hundreds of people posted pictures of themselves wearing something orange with the statement: "I'm going orange for #Orangetober! I said yes to donation and wear my donor dot color proudly! Please register at DonateLifeWisconsin.org, and then tell your family and friends." Ten lucky winners received a t-shirt from Dottie Donor Dot. Many also printed out the Orangetober or I Said Yes logos, which were available at uwhealth.org/orangetober, and posted them as their profile pictures.
  • University of Wisconsin-Madison’s student-run public relations firm, Bucky PR, manned an informational table on organ donation at Gordon Events and Dining Center on campus. "We're creating a culture for organ donation on campus," says Cassidi Goll, UW-Madison student and an intern at UW Organ and Tissue Donation (UW OTD). "Students know they have the option of having a dot on their driver's license, but we want to help them understand the implications of it."
  • At University Hospital, UW OTD staff members and Dottie staffed a booth in the "H" atrium outside the cafeteria. They interacted with hundreds of people and handed out "Say Yes" cards and bags from the UW Health Transplant Program’s 50th anniversary celebration.

To learn more about how you can promote organ donation all year long, visit our Online Donation Promotion Tool Kit.