Donor Dad Spreads the Word Through Races

Ripple Effect


Steve Parsons is a racing announcer and devoted dad who keeps his daughter's memory alive through special trophy races.This summer, Steve Parsons is doubling the number of race events at which he is promoting organ, tissue and eye donation.


Steve has been a racing announcer for more than 30 years, and every summer he travels to dozens of races throughout Wisconsin to sponsor special trophy races in memory of his daughter, Kim. Kim became an organ donor at age 21 when she died as a result of injuries from an accident. Kim loved coming to races with him and serving as a trophy girl.


Steve has presented hundreds of Kim Parsons Memorial Trophies over the past several years and will be presenting trophies at more than 50 races this summer.


“He is connected around the state, and to a demographic that may not be aware of the facts about organ donation,” says Carol Hay, community outreach coordinator at UW Organ and Tissue Donation (UW OTD). “I can’t even imagine the thousands of people he impacts.”


In addition to promoting organ, tissue and eye donation through the trophies, Steve hands out thousands of flyers that include the Wisconsin Donor Registry URL so people can quickly register their wish to be an organ, tissue and eye donor. Race events will be listed on the Kim Parsons Memorial Trophy Tour Facebook page.