Donate Life Sends New Donation Materials to DMVs

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Donate Life Wisconsin has been working with the Wisconsin Department of Motor Vehicles (DMV) to develop new materials for employees to use when answering questions about organ donation.


Donate Life — which is comprised of organ, tissue and eye donation and transplant organizations across the state — created a workgroup two years ago to focus on collaborating with the DMV. The group recognized that 97 percent of the people who choose to become organ, tissue and eye donors do so at the DMV.


"We all associate the orange dot with renewing our license," says Mary Nachreiner, community development specialist for University of Wisconsin Organ and Tissue Donation (UW OTD) and a member of Donate Life Wisconsin.


Members of the group spent 18 months visiting DMVs across the state and interviewing more than 100 employees, asking them what kinds of materials would help them answer questions. Based on those interviews, they developed a business-sized card that contains basic information about organ donation and a QR code people can scan to connect to the Donate Life Wisconsin/Donor Registry. They sent cards to all DMVs in March and are piloting a Spanish version of the card at one of the state’s more diverse DMVs.


Last fall, the group provided video messaging about signing up on the Wisconsin Donor Registry for the flat screens at some of the bigger DMVs. The DMV workgroup plans to create even more materials in the coming months.


"The relationship development between Donate Life Wisconsin and the DMVs has been so rewarding," says Mary. "We have been trying to bring a local donor family or recipient to each DMV to say thank you. The work they do at the DMV has human impact, and it’s always nice to know that something you do really matters in someone's life."