UW Hospital and Clinics Named a Consumer Choice Award Winner
MADISON - University of Wisconsin Hospital and Clinics has been named a 2005/06 Consumer Choice Award winner by the people of Madison in a National Research Corporation (NRC) survey.
According to NRC, the award identifies "hospitals which health care consumers have chosen as having the highest quality and image in 180 markets throughout the U.S."
Winners were determined by consumer perceptions about several quality and image ratings, which are collected in the Lincoln, Neb.-based company's annual NRC Healthcare Market Guide Study. Of the 3,000 hospitals named by consumers in the study, the winning facilities rank highest in their metropolitan statistical areas, as defined by the U.S. Census Bureau.
The award reflects the growing role consumer choice is playing in the health care field, says NRC chief executive officer Michael D. Hays.
"Consumers play an increasing role in selecting their health care facilities and services," Hays said. "As more health care quality information is made publicly available, we expect this trend to increase. These organizations are selected for the Consumer Choice Awards by the community residents they serve. We are pleased to honor these facilities for their leadership in the delivery of quality health care."
With more than two decades of experience in health care performance measurement and improvement, the NRC says its 2005/06 Healthcare Market Guide is the nation's largest and most comprehensive study of its kind. More than 200,000 households representing 400,000 consumers were surveyed across the country for this year's study.
Date Published: 06/06/2007