NASCAR Champion Matt Kenseth presents donation for Alzheimer's Disease Research

Madison, Wisconsin - NASCAR driver Matt Kenseth has fought many stock car battles on racing ovals in Wisconsin and across the U.S. Today, he presented a $25,000 check to help researchers fight a battle that impacts many families.


Jeffrey Cohen president of Citizen Watch Company of America, Matt Kenseth and Dr. Sanjay Asthana.

The donation made by Citizen Watch Company of America on behalf of Kenseth, who is a Citizen Brand Ambassador, will be applied toward research at the Wisconsin Alzheimer’s Disease Research Center


“Citizen wanted to make a significant donation to a charity of our choice, so we decided to help the Wisconsin Alzheimer's Disease Research Center,” Kenseth said. “Our family knows first-hand the terrible effects of Alzheimer's. Hopefully, through donations such as these we can fund research dedicated to furthering our understanding of this disease and working toward a cure.”


“Citizen is pleased to have the opportunity to honor Matt's family and to help support important research to fight Alzheimer's disease,” said Jeffrey Cohen, president of Citizen Watch Company of America.


Dr. Sanjay Asthana, professor at the University of Wisconsin School of Medicine and Public Health and director of the Geriatric Research Education and Clinical Center of the William S. Middleton VA Hospital in Madison, received the money from Kenseth in Charlotte, North Carolina.


“We are making substantial progress in diagnosing Alzheimer's disease through early testing, but we have a ways to go,” Asthana said.  “This gift will help us continue to look for novel ways to predict Alzheimer's disease.  More importantly, it will help us find interventions that will work to either postpone or prevent the onset of the disease.”


“Anyone whose life has been touched by this devastating illness knows that the ability to influence the onset and progression of Alzheimer’s would be priceless.”


Kenseth, a native of Cambridge, Wis., is enjoying the best season of his illustrious 14-year NASCAR Sprint Cup Series career, which includes 31 victories, two Daytona 500 wins and the 2003 series championship.

Date Published: 10/09/2013

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