Madison TV Personalities Participate in Child Safety Seat Challenge

Jessica Arp of Ch. 3 (WISC) won the third annual Kohl’s Child Safety Seat Challenge at American Family Children’s Hospital.MADISON - Madison TV personalities accepted the challenge of trying to install a child-safety seat correctly in a vehicle during the third annual Kohl’s Child Safety Seat Challenge at American Family Children’s Hospital.


Participants were judged on their ability to perform six necessary steps when installing the seat inside the vehicle. The goal of the event was to emphasize the importance of properly using a car seat to save children from injury and death in vehicle crashes.


This year’s winner was Ch. 3 reporter Jessica Arp, who notched a perfect score on all six criteria. John Beard from Ch. 27 was second, followed by Matt Zahn from Ch. 47 and Barclay Pollak from Ch. 15. All participants received certificates of appreciation.


"Motor vehicles are the leading cause of death among children. The good news is these accidents are preventable," said Nan Peterson, manager of child health advocacy programs at American Family Children’s Hospital. "Placing a child in a size-appropriate car or booster seat reduces serious and fatal injuries by more than half. This device is a life-saving measure that offers the best protection for our children in the event of a crash."


The Madison Fire Department, UW-Madison Campus Police, Dane County Sheriff’s Office, AAA-Wisconsin, Safe Kids Coalition and the Dean Foundation were present during the event.  Vehicles were donated by Smart Motors in Madison.


The contest was sponsored by Kohl’s Department Stores, which donated a check of more than $100,000 to the hospital. The money was generated through the sales of special merchandise such as stuffed animals and children’s books that make up the Kohl’s Cares for Kids program to promote child safety awareness. Since it began in 2000, the program has donated more than $1 million to the children’s hospital.


American Family Children’s Hospital is home to the Kohl’s Safety Center, which sells child safety seats, bicycle helmets, and other protective devices for children.  More than 1,000 families visit the store monthly.





Date Published: 11/03/2010

News tag(s):  ouruwhealthchildren

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