Donor Spotlight: Saris Cycling Group
MADISON - It often feels that everyone you know, each family you meet, has been touched by cancer in some way. One very extended Wisconsin "family" has found a unique way to remember their special cancer patient and to advance breast cancer research at the same time.
In the late 1980s, Mary Hendrickson-Johnson, the sister of Madison resident, Sara Fortune, had her own battle with cancer. During her treatments, the Fortune and Hendrickson families developed a close relationship with Dr. Paul P. Carbone, former director of the University of Wisconsin Paul P. Carbone Comprehensive Cancer Center, and international expert on breast cancer treatment and research.
Sara, her husband Chris, and the staff of their Madison-based bike rack and performance cycling equipment company, Saris Cycling Group, decided to make a difference. In memory of her sister, and in recognition of the many thousands of people facing breast cancer each day, they have chosen to help raise dollars for state-of-the-art treatment and research at UW Carbone Cancer Center.
"To show our support to the cancer center," says Sara, "Saris is offering one of our most popular bike racks, the Bones™ rack, in a vivid cause-conscious pink. A portion of the proceeds from each sale will go to the Center."
"We are privileged to have the only designated comprehensive cancer center in Wisconsin," says Sara. "The Carbone Cancer Center plays a meaningful role not only throughout the Midwest but at Saris Cycling Group and in our own personal lives."
Chris explains their vision, "With the support of the people of Madison, Wisconsin and communities worldwide, we will strive to cure our family and friends who are struggling with cancer, as well as support the continued research that is so vital to finding a cure for this disease."
They add, "We are honored to contribute to this worldclass center and support the economy of Madison, Wisconsin by manufacturing all of our bicycle racks locally, including the pink Bones™ rack." To learn more about the Saris Cycling Group family and the pink Bones™ program, visit www.saris.com
Date Published: 07/09/2008