Reproductive Endocrinology and Infertility: Generations Fertility Care

View the Obstetrics and Gynecology Annual Report: Momentum


UW Health Services

Generations Fertility Care


About Generations

About Us

Follow the Clinic's Construction

The Division of Reproductive Endocrinology and Infertility (REI) is comprised of three reproductive endocrinologists and one urologist, all fellowship trained.


We provide a broad spectrum of services to both women and men, including infertility testing and evaluation, Assisted Reproductive Technologies, oncofertility and many other areas of endocrinology.


Our physicians perform gynecologic surgery at UW Hospital and Clinics, Meriter and the Madison Surgery Center. We are skilled in a wide variety of surgical procedures including flexible office hysteroscopy, laparoscopic-assisted robotic myomectomy and laparoscopic tubal reversals, in vitro fertilization, frozen embryo transfer, as well as many other procedures. We serve as consultants to physicians from many different practices, including the collaborative UW Health Partners Johnson Creek clinic.



The future is looking bright for the REI division as we are moving into our brand new Generations Fertility Care clinic in September 2010 located in Middleton, WI. This state-of-the-art facility is designed to enhance the patient experience with private patient rooms, an extensive laboratory and a soothing atmosphere.


Meet Julianne Zweifel in words and pictures
Meet Dr. Julianne Zweifel in Words and Pictures

A Day in the Life: Julianne Zweifel, PhD


A key member of the Generations Fertility Care provider team is clinical psychologist Julianne Zweifel, PhD. Dr. Zweifel provides counseling and supportive services for individuals undergoing assisted reproductive treatments.


Experiencing infertility can be a very stressful time in a couple's life. Dr. Zweifel helps them navigate the emotional aspects of their treatments, so they can maintain a healthy and balanced life.


Meet Our Patients


Compassionate Team Approach: The McGrew's Story

Restored Home: Renee Krier's Story