Financial Counseling

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Understanding Your Health Insurance

Financial Assistance Program

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Contact Us

(877) 565-0505



University Hospital

American Family Children's Hospital

UW Health at The American Center

UW Health Administrative Office Building, 7974 UW Health Court, Middleton, WI 53562

UW Health is committed to providing financial counseling assistance to help our patients and families develop a plan to ease financial hardships and stress due to planned and unplanned medical bills


Our financial counselors can help you understand your insurance coverage and benefits, answer questions related to the cost of healthcare services, and provide options on how you can pay your current and future medical bills.


To help us provide the best possible service to you, we encourage you to contact us as early as possible—before services are provided and costs are incurred.



Financial Counseling Services 

  • Creating estimates for upcoming services
  • Education on insurance terms and benefits (copayments, deductibles, networks, etc)
  • Developing a financial plan for satisfying current and future bills
  • Setting up payment plans
  • Linking patients to potential insurance options, such as Medicaid, Medicare, the healthcare insurance marketplace
  • Identifying eligibility for UW Health’s financial assistance program 




Know Your Out-of-Pocket Costs: Price Estimates


Click here to learn more about estimating your out-of-pocket costs.



Payment Expectations


When is Payment Expected


For non-emergent services, we ask that you pay your out-of-pocket costs (copayment, co-insurance, deductible) upon arrival in outpatient clinics or have a plan in place for paying your estimated out-of-pocket costs prior to your date of service.  This estimated out of pocket cost would be communicated to you via an estimate and/or requested upon arrival (i.e. copayment collection in outpatient clinics).  Your plan may include:


  • Payment in full pre-service
  • Setting up a payment plan
  • Applying for financial assistance


If you need help identifying a financial plan, please reach out to a financial counselor who can assist you. 


If you are not insured, UW Health does offer a self pay discount.  Depending on the service you are receiving, you may be asked to prepay.. 


This policy does not apply to persons who seek emergency services.  In compliance with Emergency Medical Treatment and Active Labor Act (EMTALA), UW Health will provide a medical screen examination and necessary stabilizing treatment for emergency medical conditions and labor regardless of ability to pay.


If you are unable to pay before or at the time of service


UW Health will not deny access to emergent or urgent care. We will work with you to assure that you receive the care you need when you need it. Our team of financial counselors can work with you to review government program eligibility, set up payment plans, identify other possible coverage options, and discuss our financial assistance program where applicable.