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American Family Children's Hospital

Robert Flannery, CPA

Senior Vice President, Chief Financial Officer, UW Health

Chief Administrative Officer, UW Medical Foundation


Robert FlanneryBob has been with the UW Health since February 2002 and has worked in health care finance since 1986.


Bob serves as Senior Vice President, Chief Finanacial Officer for UW Health and Chief Administrative Officer for UW Medical Foundation. In his role as Chief Financial Officer for UW Health, Bob is accountable for financial development, management and strategy, and partners with the UW Health CEO and President of UW Medical Foundation to develop and implement strategies to support organizational mission, vision and values.


In his role as Chief Administrative Officer for UW Medical Foundation, Bob provides leadership (planning, implementing and monitoring) for the administrative, financial and operational strategy. This includes, but is not limited to, system integration, finance, payers relationships, governance, physician compensation, clinical operations related to physician practice, revenue cycle, compliance and risk management within the physician group practice.


Bob did his undergraduate work in Accounting and Marketing and his graduate work in Total Quality Management at Upper Iowa University. He is a Certified Public Accountant and is licensed as such in the State of Wisconsin.