Vice President, Chief Marketing Officer
Chris Roth joined UW Health in March 2018 and serves as Vice President, Chief Marketing Officer, where he leads all marketing and communication activities in the system, including strategic communications, media relations, marketing communications, creative services, advertising and digital media strategies.
Chris brings years of valuable experience and a demonstrated track record in strategic marketing services for a variety of healthcare and other organizations. He comes to UW Health from UnitedHealth Group where he served in a variety of leadership roles, most recently as Vice President of Distribution Marketing. Prior to UnitedHealth Group, Chris led strategic consulting engagements, advising Fortune 500 companies on new business creation, growth, business and strategy development, process analysis and improvement, and change management efforts.
Chris received his Master's Degree in Business Administration from the Northwestern University, and his Bachelor’s degree in in Business Administration from Miami University in Oxford, Ohio.