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Orangetober 2014 Online Donation Promotion Tool Kit

University of Wisconsin Organ and Tissue Donation (UW OTD) asks you to join them for Orangetober 2014, an month-long initiative that aims to register more people as organ, tissue and eye donors on the Wisconsin donor registry.


Wisconsin law changed in 2010, making it possible for citizens to legally authorize their donation decision at the DMV or online 24/7 at Since then, more than 2.7 million people have registered, but because only about 3 percent of people die in a way that allows for donation, every registered donor is needed. Join us in our efforts to educate more people about the gift of life provided by donation, and help us spread the word about the importance of being a legally registered donor. Use any of the tools in our Orangetober tool kit to join this effort. 



Orangetober 2014: It’s all about your selfie!


The main push of Orangetober 2014 is a social media. We’re asking people to use their social media outlets (Facebook, Google+, Instagram, Twitter and email) to post or share a photo of themselves holding a sign that describes why they support the Wisconsin organ, tissue and eye donor registry. Here’s how to start the campaign on October 1:

    1. Print out and complete one of our selfie signs (pdf), or make a sign that says why you support donation. 

    2. Take a photo of yourself holding the sign.

    3. Post your photo on social media.

Names of friends you’re challenging to do the same thing

  1. #orangetober

  2. (links to the Orangetober toolkit)

  3. By including these four things, you make a viral message that allows us to track how many people accessed the toolkit and the donor registry, and work to create a social media trend others will notice. 

Here’s an example with message:





Spread the Message


You can help promote Orangetober by sending an e-Card to your family and friends, encouraging them to sign up.


Send an e-Card to promote Orangetober The Ripple Effect: Newsletter template
Send an e-card Print this tabletent for your hospital or business (pdf) Include us in your newsletter (doc)


Open, Print and Post


Use the images below, in conjunction with the UW Organ and Tissue Donation toolkit, to help us reach our Orangetober goal.


UW Organ and Tissue Donation Orangetober imagery

Use this Orangetober logo

UW Organ and Tissue Donation Orangetober imagery: Yes I Did

Use this Yes I Did Register file

Donation rates in WI by county

Donation rates in WI by county 

Use this Donate Life WI file



Keep Up with Dottie


UW Health Organ and Tissue Donation's Dottie Donor Dot  

Follow Dottie the Dot on Facebook and Twitter, and re-post her registration messages.