Online Donation Promotion Tool Kit
Need Help?
Email Kathy Schultz, senior marketing consultant for the UW Organ and Tissue Donation and Transplant programs
HSRA Medal of Honor
The Health Resources and Services Administration created an optional program through which a hospital can win a HRSA Medal of Honor for their work to promote organ, tissue and eye donation.
To participate, email Trey Schwab by April 1; entries must be registered through UW Organ and Tissue Donation. As you execute your plan, completing items on the scorecard, note when you complete each item and watch the award points add up. After Donate Life Month, but before May 15, return the scorecard to Trey and he will submit it to HRSA.
100 points: Bronze medal
250 points: Silver medal
500 points: Gold medal
Questions? rschwab@uwhealth.org
April is National Donate Life Month, but anytime is the right time to promote organ, tissue and eye donation. The information and materials included in our online tool kit make it easier than ever for you to create an event, execute an idea or engage with the media to educate more people about the life-saving and life-improving gifts provided through organ, tissue and eye donation.
Our tool kit includes:
- Examples of successful donation promotion activities that were completed by our staff. Use these as a guide to re-create the same activity, or as a means to elevate your own idea
- Electronic messaging campaign (pdf)
- Orange You Proud event (pdf)
- Dilly for a Dot event (pdf)
- DMV recognition event (pdf)
- Rose dedication event (pdf)
- Use these Rose dedications (pdf) or write your own
- Sample Rose Dedication Event press release (pdf)
- Media
- Media guide (pdf). Media relations can be a very effective and inexpensive way to promote donation and the Donor Registry, but if done incorrectly or without an appropriate amount of strategy, planning or follow through, it can be counterproductive to your goal. Use this guide, and our UW Organ and Tissue Donation Media Consultant to make the most of your media efforts.
- Media talking points (pdf)
- Links to helpful websites
- YesIWillWisconsin.com: Order YIW shirts and other merchandise.
- DonateLife.net: Facts, merchandise, everything you need to know about efforts to promote donation on a national basis.
- Promote the Donate Life Wisconsin license plates. Order yours online or print our promotional flyer (pdf).
- Join Team Destination Donation, a group of athletes (and aspiring athletes) who promote donation at run/walks and other athletic events.
- uwhealth.org/DottieDot: Join Dottie's volunteer team, order a Dottie doll.
- uwhealth.org/OPOVolunteer: A brief training program connects you to the state's largest team of organ, tissue and eye donation volunteers.
- Connect to the mission by reading beautiful donor tributes.
- Donation education information
- Donation education flyer (pdf). Print our current donor education flier, or use this information to create speaking points for events or for media and social media messages.
- Glossary of terms (pdf)
- Artwork, images and logos. Download these files to enhance your website, print materials and social media efforts
- Dottie Donor Dot (Remember to "Like" Dottie on Facebook! Post your photos too!)
- Dottie photo, no background
- Dottie w/fan photo
- Request Dottie for an appearance at your event: email DottieDot@uwhealth.org
- Dottie volunteer form (pdf)
- Dottie doll order form (pdf)
- Dottie promoting the Registry web ad
- Yes I Will Wisconsin (Wisconsin Donor Registry)
- Logo: YesIWillWisconsin.com
- Donor dot logo
- Donate dot logo
- Got your dot logo (pdf)
- Yes I Will dot logo
- Yes I Will screen saver (pdf). Note: Ask your IT department to code the "dot" as a click through to the registry
- Yes I Will clinic sign (pdf)
- YIW registry promotion card (pdf)
- Map of Wisconsin by county (pdf)
- Sample newsletters story with Wisconsin data and Wisconsin's Donor Registry information (pdf)
- Social media messages about Wisconsin's Donor Registry (pdf)
- Sample CEO/leadership email (pdf)
- Donate Life America (National donation messaging)
- Donate Life logos: Color | Black (Must include the trademark image)
- Done Vida logos: Color | Black (Must include the trademark image)
- Photo of Donate Life flag
- Donate Life site, where you can download Facebook images, print ads and web banners.
- Online stores, where you can order Donate Life logo merchandise and widgets. All promotional items decorated with the registered Donate Life and Done Vida logos and Donate Life Wisconsin logo must be purchased through one of these licensed vendors:
- Commotion Promotions
- For 2013 National Donate Life Month promotional items: donationmerchandise.com (beginning February 5, they will also have other Donate Life merchandise)
- While supplies last, visit donationgear.com or store.donatelife.net for markdowns and closeout prices on clearance merchandise.
- Sample newsletter story with national data/Donate Life messaging (pdf)
- Social media messages with national/Donate Life messages (pdf)
- Do Nation videos on YouTube: English | Spanish
- Donor and transplant recipient stories, photos and videos that you may use in your efforts to promote donation, transplantation and the Donor Registry
- Stories from the 2013 Transplant and UW Organ and Tissue Donation calendar.
- Videos featuring transplant recipients and patients on the waitlist. Use one segment - or all of them - at your event or as part of your campaign.
- Donor stories (and photos) as written by their loved ones.
- Display Background: This Story Could Change Your Life (pdf)
- Ashlee's Story (pdf)
- Caleb's Story (pdf)
- Christopher's Story (pdf)
- Charlene's Story (pdf)
- Dennis' Story (pdf)
- Niki's Story (pdf)
