Got Your Dottie? Dottie Donor Dot Promotes Organ Donation
MADISON - She's cuter than Bucky Badger, Bernie Brewer and the famous Racing Sausages combined, and certainly harder to miss. She's round, she's orange - she's Dottie Donor Dot, Wisconsin's newest A-list mascot celebrity.
As the face of organ donation in Wisconsin, Dottie has had her big, fluffy mascot hands full as she spreads awareness of Wisconsin's "Got your dot?" organ donation message to every corner of the state.
Dottie's inaugural year is made possible through the generosity of WPS Insurance whose statewide ORGANize to Save Lives campaign is already helping raise the numbers of Wisconsinites who have said "Yes" to donation. More than 45,000 people have shared their decision to donate in the last six months in Wisconsin.
With 52 percent of the state's residents already committed to the cause, WPS joined the UW Health team to bring Dottie to life. The goal is to get another one million Wisconsinites to say yes to donation by 2010, and Dottie will be an important visual reminder of the need for more donors.
"Every day in the United States, 18 people die while waiting for a transplant," says Trey Schwab, Outreach Coordinator at the UW Health Organ Procurement Organization.
"Dottie is a cute, fuzzy and certainly unique way to get people to talk about donation, and we think she'll connect with families," adds Schwab. "And that's the key. You need to let your family know your wishes regarding donation."
Learn More About Dottie and Organ Donation