Skip to Content
UW Health SMPH
American Family Children's Hospital

Schedule an appointment

Like the Generations Fertility Care Facebook pageFollow Generations Fertility Care on Twitter


Society for Assisted Reproductive Technology

Top 10 Reasons To Come To Generations

Contact Information

Generations Fertility Care

2365 Deming Way

Middleton, WI 53562

Map | Directions

(608) 824-6160

(888) 474-3933


Our Doctors: Among the Nation's Leaders

Generations Fertility Care, Madison, Middleton, Wisconsin.

1. Among the highest clinical pregnancy rates in the country, and the first program in Wisconsin to have success with in vitro fertilization (IVF). Check out our success rates

2. Custom-built, state-of-the-art laboratory to care for sperm, eggs and embryos. Our laboratory has been built as an intensive care unit for your embryos

3. Soothing clinic atmosphere featuring easy parking, drive around pick-ups, free wifi access and a garden for added comfort and convenience while you wait

4. The only male fertility specialist in the region; allowing for comprehensive evaluation of a couple

5. On-site clinical psychologist to support the emotional aspects of your fertility journey

6. Nursing staff certified by the American Society for Reproductive Medicine (ASRM)

7. Microsurgical vasectomy reversals and minimally invasive tubal reversals

8. Anesthesiologist-administered sedation during egg retrievals

9. Full-time financial counselor that meets with every patient

10. Direct, on-site access to a licensed genetic counselor