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American Family Children's Hospital

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Generations Fertility Care reproductive endocrinology and infertility specialists in Madison, Wisconsin, combine state-of-the art technology and compassionate, personalized care to assist couples who wish to become parents. With expertise in male and female infertility conditions, as well as women's endocrine conditions, we provide a wide range of assisted reproductive treatments. Visit us at our state-of-the-art facility at 2365 Deming Way in Middleton, near the far west side of Madison.

Generations is a joint venture between UW Health and Meriter Hospital, an organization that was recently listed among 100 Hospitals with Great Women's Health Programs according to Becker's Hospital Review.


Generations' In Vitro Fertilization Success Rates 

Leading IVF Program


We hope to give families one healthy baby from each embryo transfer. In 2013, for women younger than 35 years old, 53.0% of all embryo transfers at Generations were single embryo transfers, compared to the 2012 national average of 14.8%.


Our IVF Success Rates 


Our Single Embryo Transfer Rates 

UW Health Generations Fertility Care Reproductive Endocrinology and Infertility Doctors; Madison, Wisconsin 

Welcome to Generations Fertility Care


Our team of endocrinologists, embryologists, a clinical psychologist and nursing staff are among the finest in the country. We offer a full complement of fertility and reproductive medical treatment that combines the latest technologies with the highest standards of patient care.

Take A Virtual Tour of Our Clinic


In September 2010, Generations Fertility Care opened a new private office at 2365 Deming Way in Middleton. The 12,400-square-foot state-of-the-art facility was designed with the patient experience in mind.


Watch a video tour of the clinic (left), or watch videos of specific areas of the clinic.


Generations Clinic Videos 

Watch Our Experts Explain


We have an extensive video library, where Generations Fertility Care providers - including clinic medical director Dr. Dan Lebovic, Dr. Daniel Williams (left) and Dr. Christina Broadwell - discuss conditions and treatments.


Topics covered include several aspects of male and female infertility and psychology.


Watch videos | Injection Training Videos

Patient Testimonials


Sally and her husband started coming to Generations Fertility Care a couple of years ago to begin their family. Since starting their journey, they now have three children, Harrison and twins Scarlet and Henry. Watch Sally discuss their experience at Generations.


Share Your Generations Success Story

Register today for Generations Fertility Care's New Patient Seminar, May 13, 2014 spacer Generations Donor Egg Program