American Family Children's Hospital

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Society for Assisted Reproductive Technology: 2017 member

IVF Reassurance Program

Contact Information

For financial questions, please contact our Financial Counselor

(608) 824-6160
or (888) 474-3933

Generations Fertility Care is pleased to offer an In Vitro Fertilization (IVF) Pricing Program that helps patients manage the cost of IVF treatments.


Through this program, you pre-pay a set fee for three fresh IVF treatments. If a live birth does not result from this program, a significant portion of the fee is refunded.


Similar programs elsewhere have been called IVF shared risk, IVF cost protection plan, IVF refund plan and other names.


Program Eligibility and Prerequisites


To qualify for our program, you need to meet several prerequisites. Eligibility testing may need to be repeated every six to 24 months depending on your situation. Eligibility primarily depends on our evaluation of the following factors:

  • Evaluation of sperm quality and quantity
  • FSH and estradiol levels
  • Antral follicle count
  • BMI
  • Smoking cessation if a smoker

Conclusion of the Program


Services under this plan continue until one of the following criteria are met:

  • A live birth
  • Three fresh IVF cycles and no frozen embryos from those cycles remain for frozen embryo transfer
  • The woman reaching 39 years, 3 months of age 
  • Thirty (30) months from the date of starting the program

If you are interested in participating in this plan, we encourage you to make an appointment with one of our providers to learn more.