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UW Health SMPH
American Family Children's Hospital

Referring a Patient (Eye Care)

Referral Hotline Number
The following numbers are available to referring doctors only for easy, direct communication and appointment making. Patients should be directed toward the general clinic numbers for comments and questions.
Dane County: (608) 263-7171
Outside of Dane County: (800) 446-0395
Fax: (608) 263-7694
After Hours and Emergency Referrals
For emergency referral or urgent problems after regular business hours, please consult the UW Hospital and Clinic MedCom numbers listed below:
Madison area: (608) 263-6796
Throughout Madison: (800) 472-0111
Outside of Wisconsin: (800) 343-0111 
Assistant Administrator - Marketing
For questions, comments or concerns about any eye care services, please contact the Assistant Administrator - Marketing at (608) 262-2110.
Publications and Resources
The department has referral tablets with listings of all locations and providers as well as brochures and maps describing various services. Please contact the Assistant Administrator - Marketing at (608) 262-2110 to receive these materials.