Skip to Content
UW Health SMPH
American Family Children's Hospital

Robert O'Keefe

Vice President, Finance
UW Hospital and Clinics 
Bob O'Keefe was appointed Vice President of Finance at UW Hospital and Clinics in October 2012. Before that, he served as the interim Vice President, Finance since May 2012.
Bob provides operational and strategic leadership in financial reporting, bond financing and related covenant compliance, long-range financial planning, preparation and monitoring of operating and capital budgets, Medicare and Medicaid cost reporting, treasury functions and payroll processing and reporting.
In his role, he directs the following Fiscal functions: General Accounting, Treasury, Accounts Payable, Budget, Governmental Reimbursement and Payroll.
Bob has a breadth of experience in auditing, consulting and working in a complex health care environment. For 20 years, he worked at Aurora Health Care, Inc. in Milwaukee, Wisconsin where he served as a Vice President in the Finance area with a broad range of responsibilities.
Prior to joining Aurora, Bob held various progressive positions with KPMG, culminating in Audit Partner. He led audit teams primarily in the health care arena.
Bob holds a Bachelor of Business Administration in Accounting from University of Wisconsin-Whitewater and is a Certified Public Accountant.