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UW Health SMPH
American Family Children's Hospital

Robert O'Keefe, CPA

Senior Vice President and Chief Financial Officer

Robert O'KeefeBob assumed the role of senior vice president and chief financial officer for UW Hospital and Clinics in February 2015. He previously served as vice president of finance, providing operational and strategic direction in financial accounting and reporting, bond financing, long-range financial planning, investing and preparation and monitoring of operating and capital budgets. He directs fiscal operations for general accounting, treasury, payroll, accounts payable, budget and governmental reimbursement.


Bob has a breadth of experience in auditing, consulting and working in complex health care environments. Prior to joining UW Health, he worked for 20 years at Aurora Health Care, Inc. in Milwaukee, where he served as a vice president in the finance area with a broad range of responsibilities. Prior to Aurora, he held various progressively more responsible positions with KPMG, culminating in being named a partner in the health care practice.


Bob holds a Bachelor of Business Administration in Accounting from UW-Whitewater, where he also served as captain of the varsity baseball team. He is a Certified Public Accountant and a member of the Healthcare Financial Management Association.