American Family Children's Hospital

Robert Flannery, CPA

Chief Financial Officer, UW Health

Chief Administrative Officer, UW Medical Foundation


Robert FlanneryBob has been with the UW Medical Foundation since February 2002 and has worked in health care finance since 1986.


Bob serves as CAO for UW Medical Foundation and CFO for UW Health. He provides leadership (planning, implementing and monitoring) for the administrative, financial and operational strategy of UW Medical Foundation. This includes, but is not limited to, System Integration, Strategic Planning, Finance, Payer Relationships, Governance, Physician Compensation, Clinical Operations related to physician practice, Revenue Cycle, Compliance and Risk Management within the physician group practice. Bob also serves as UW Health CFO, accountable for financial development, management and strategy, and partners with the UW Health CEO and President of UW Medical Foundation to develop and implement strategies to support organizational mission, vision, and values.


He has an integrated working relationship with UW Health Clinical Operations, Human Resources, Legal, Compliance, Information Services and Facilities to address UW Medical Foundation and UW Health operations.


Bob did his undergraduate work in Accounting and Marketing and his graduate work in Total Quality Management at Upper Iowa University. He is a Certified Public Accountant and is licensed as such in the State of Wisconsin.