American Family Children's Hospital

Robert Flannery, CPA

Chief Administrative Officer and Chief Financial Officer, UW Medical Foundation


Robert FlanneryBob has been with the UW Medical Foundation since February 2002 and has worked in healthcare finance since 1986.


Bob serves as CAO and CFO for the UW Medical Foundation, and jointly serves as CFO for UW Health - Office of Financial Affairs. Bob provides leadership (planning, implementing and monitoring) for the administrative, financial and operational strategy of UWMF. This includes, but is not limited to, System Integration, Strategic Planning, Finance, Payer Relationships, Governance, Physician Compensation, Clinical Operations related to physician practice, Revenue Cycle, Compliance and Risk Management within the physician group practice. Bob also serves in a joint role as UW Health CFO - Office of Financial Affairs, accountable for financial development, management and strategy. Bob also partners with the UW Health CEO and President of UWMF to develop and implement strategies to support organizational mission, vision, and values.


He has an integrated working relationship with UW Health Clinical Operations, Human Resources, Legal, Compliance, Information Services and Facilities to address UWMF and UW Health operations.


Bob did his undergraduate work in Accounting and Marketing and his graduate work in Total Quality Management at Upper Iowa University. He is a Certified Public Accountant and is licensed as such in the State of Wisconsin.